Teton Ridge and Gist Silversmiths Partner Up for The American
GIST Becomes an Official Sponsor of The American Rodeo
Arlington, Texas— February 21, 2023 — Teton Ridge and Gist Silversmiths jointly announced a partnership to this month to make GIST the “Official Buckle of The American Rodeo” and the “Official Buckle of The American Regionals”. In addition to providing the gold buckles for The American Rodeo finals as it has since 2016, GIST and Teton Ridge will expand the award program to provide top quality “American Made” silver and gold buckles for each of the three Regional Finals in the newly created Contender format, along with beautifully engraved buckles for the champions of The American Contender Finals.
“The American Rodeo is proud to once again, award the champions of the richest day in rodeo with Gist Buckles. The buckle is the ultimate symbol of accomplishment in the sport of Rodeo and the champions of the Crown Jewel of Rodeo deserve Gist,” said Casey Lane, SVP-Business Development & Partnerships at Teton Ridge.
“Our talented design team and silversmiths appreciate the value of these awards to the Champions of this elite Rodeo and Gist Silversmiths is honored to craft these special awards on behalf of Teton Ridge and The American Rodeo,” said Jennifer Folsom, VP of Marketing & Business Development for Gist Silversmiths.
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About Teton Ridge: Teton Ridge is a multi-platform, wholly American-owned Western lifestyle and entertainment company devoted to the iconic American Western way of life. Teton Ridge’s Sports division was created with the singular focus of elevating classic Western sports and America’s Western culture on the world stage, while broadening audiences around the globe as well as at home. In 2021, Teton Ridge acquired The American, the iconic event of the rodeo circuit, to continue to expand the audiences for rodeo sports and make it the world’s premier western culture event. For more information about Teton Ridge, please visit tetonridge.com or @tetonridge on Instagram, @tetonridgeusa on Facebook.
About Gist Silversmiths: For 55 years, Gist Silversmiths has produced the finest custom and trophy buckles in the world, along with partnering with the top events and associations in western sports. Gist is the official buckle of the National High School Rodeo Association, National Cutting Horse Association, National Reined Cow Horse Association, American Paint Horse Association, World Series of Team Roping, the USTRC, and many more. GIST is also proud to be the leading manufacturer of “Made in the USA” award products in the western industry. For more information, visit GistSilversmiths.com or @gistsilversmiths on Instagram or Facebook.
